Skin Care
FaceLube takes skin care where the men are
LOS ANGELES - FaceLube is grooming a new man and the line of skin care is on the shelves this summer, but you will not find it in the driveway or counter typical beauty shop. FaceLube says he goes where the "masculine" men will take care of their ride - from the neighborhood fast oil change centers to new car dealers.
FaceLube is designed to blend into the automotive environment and not use the traditional terms of feminine beauty-center, the manufacturer said. The packaging looks like a bottle of premium synthetic motor oil, and the logo looks like a spot of engine oil.
"FaceLube is built from the ground for men male motivation of men to take care of their skin is different from that of women skin care for men men is not about looking pretty young and he -.. These look good, for an added advantage over the competition, "said Candace Chen, founder of FaceLube, who has 20 years in the automotive industry." He is entitled to skin care high performance men and grooming products that are aligned with nature and men available in retail environments that are comfortable and familiar to him."
To solve the stigma often attached to the use of face creams and anti-aging skin care as a ritual of female beauty, FaceLube aims to communicate with people using "talking car" to educate men the need for skin care anti-aging. FaceLube based not only analogies of maintenance of vehicles, but also brings home the point by the cross-promote products FaceLube these services car care oil changes and detailing cars.
FaceLube three-stage system of skin care for men includes a cleanser, treatment and protection.
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LOS ANGELES — FaceLube is a new men's grooming and skin care line that is hitting shelves this summer, but you won't find it in the typical beauty aisle or department store counter. FaceLube says it is going where the "masculine" men go to pamper
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